Millicom Ghana Limited (Tigo), which introduced its Tigo cash service in 2011, has launched a new campaign that will promote and explore another dimension of mobile financial services.
The campaign, which will help spread the perception and benefits of mobile money, will seek to position Tigo Cash as an expedient enabler in the growth of one’s business because of the convenience it presents to small and medium scale businesses.
It seeks to educate the general public that they can pay anyone on any network through Tigo Cash
Head of Mobile Financial Services at Tigo, Selorm Adadevoh, said the goal of the campaign was to educate the general public on getting comfortable with the use of electronic forms to transact business.
“In comparison to other countries, electronic forms of cash have not been largely successful in Ghana. There is a huge barrier between cash and electronic money in general. The only solution is education and comfort. People have to get comfortable using electronic forms of transacting and once they start to believe that cash does not only have to be in cash, we will start to see an improvement”
The campaign seeks to target entrepreneurs, small businessmen, one-man shop and two-man shops.
Millicom International Cellular (MIC) S.A., operators of Tigo, is a leading international developer and operator of cellular telephone services worldwide primarily in emerging markets operating across Latin America and Africa.
The company provides affordable, widely accessible and readily available cellular telephony services to more than 30 million customers in 13 emerging markets in these continents.