For its sterling leadership in the general insurance industry, Star Assurance Limited has been adjudged the Marketing Oriented General Insurance Company of the Year at the 34th edition of the Chartered Institute of Marketing, Ghana (CIMG) Annual National Marketing Performance Awards.
The CIMG Awards is a prestigious platform that creates awareness about the relevance of marketing for the success of businesses, promote higher professional marketing standards and excellence among practitioners, and also recognizes organizations for showing resilience for the year under review. The awards ceremony also celebrates marketers and serves as a testament to their resilience, adaptability, and unwavering dedication to the profession.
CIMG recognized Star Assurance for their excellence in deploying strategic marketing initiatives; from marketing insights through the effective formulation of marketing mix programs to create value for the market and thereby delivering excellent results that set the company apart as a corporate achiever for the year 2022.
Acknowledging the recognition, Chief Executive Officer of Star Assurance, Mrs. Boatemaa Barfour-Awuah, said:
“This award is dedicated to the entire staff of Star Assurance in recognition of our hard work and I thank the organizers for honouring Star Assurances’ efforts and innovation in the industry. What we do every day—managing relationships while providing innovative policies to our numerous customers—is a very important work and we love it. I thank the entire Star Assurance team for always choosing to go the extra mile for our customers.”
Other Industry Awards
As part of its vision to offer customers world-class insurance services, Star Assurance has been recognized for its accomplishments, innovation and commitment to its customers. The company recently won the following awards: General Insurance Company of the Year and Claims Initiative Awards at the recently held Ghana Insurance Awards.