Prudential Life Insurance Ghana, a leading insurer in the country, successfully organised the fourth edition of PruRide Accra – an annual urban cycling event with over 350 cyclists participating in the professional and amateur races.
The event, supported by the Ghana Cycling Federation, the Ghana Police Service and Carbon AV, was held at the Black Star Square, in Accra, on 10th September, 2023.
Dr. Hazel Berrard Amuah, the Chief Executive Officer of Prudential Life Insurance Ghana, who is also a cycling enthusiast, said Prudential was proud to be associated with the promotion of cycling as part of building a healthy lifestyle in Ghana and playing our part in building healthier and more resilient communities.
“We believe there is value in extending our role beyond reimbursements, to be a trusted partner that connects our customers to the best care and walk with them through their healthcare journeys. This starts by giving them the opportunity to get out on their bikes, become more active and make cycling a part of their daily routine in order to live a healthier lifestyle. It’s amazing to see the growing cycling community in Ghana continuing to exhibit enthusiasm for the sport,” she said.
As part of our strategy, we have set out to achieve the ambitious goal of becoming the most trusted Health Partner across Asia and Africa, which presents a huge opportunity in front of us to serve up to 4 billion people and is directly tied to our new purpose – For Every Life, For Every Future.
This year’s event was preluded with three mini cycling events in Accra and Kumasi to give cyclists a taste of the main event, as well as corporate visits to specifically invite the management and staff of the various bank partners.