Simon Dornoo, Managing Director of rebranded GCB Bank, has said the bank is firmly repositioned among the top-performing banks in Ghana and is now one of the best value-creating companies in Africa.
He said since the bank began a transformational agenda in 2010, to maintain its position as the leading bank on the domestic front, GCB has strengthened its balance sheet in terms of liquidity and capital.
“This is to ensure that we are able to continue supporting you, our customers, while at the same time investing in the transformation agenda sustainably.
“We have made significant progress in this regard and the number of awards that the bank has won during this period is adequate testimony of the strides that we have made so far,” Mr. Dornoo told the bank’s corporate clients over breakfast in Accra.
He added that GCB has made significant investments in upgrading its technology infrastructure to provide the needed platform for better interaction with the customers.
“GCB offers services through multiple channels including mobile phones, Internet, ATMs, and point of sale terminals to complement our branch network. Indeed, GCB is the largest issuer of cards in Ghana currently, and we want to build on this to become the largest acquirer in the near future — which would make us the undisputed leader in consumer banking,” he said.
According to Mr. Dornoo, the bank will start a branch refurbishment programme that will give branches a modern and welcoming look and feel. “This branch upgrade programme, which will form the cornerstone of our new identity, will be carried out in phases over the next five years.”
He added that the bank will open more branches in areas where it is currently under-represented in order to get closer to the customers.
He said told the corporate clients that the bank sees corporate and business banking as key growth segments of the business portfolio, which is working closely with the Treasury business.
“We have reviewed our segmentation based on insights into our customer base and we have aligned our corporate banking structure to ensure we get the right focus on these important segments through an expanded team of relationship managers.
“We are enhancing our offering in cash management, Treasury dealing interface and trade finance capabilities to further reduce transaction processing turnaround time. We have also invested in credit processing systems and tolls to speed-up credit delivery while ensuring consistency of decision-making.”
Credit: BFT