Dalex Finance and Leasing Co. Ltd. has announced the ‘Cash Dash’ promotion which gives free cash to government workers.
The promo also celebrates the rebranding of the Dalex Salary Loan Agent as the ‘Dalex Paddy’. The ‘Dalex Paddy’ is the friendly and ethical service provided by the Dalex sales force of over 750 agents nationwide.
Speaking at the launch of the ‘Dalex Paddy’ Chief Executive Officer (CEO) of Dalex Finance, Mr. Ken Thompson said, “when you need a loan you think first of your friend because you trust your friends and know that they care for you, likewise, we want our sales force to provide services to our clients as friends hence the name ‘Dalex Paddy’.”
According to Mr. Ken Thompson, the current economic climate creates the strong temptation to borrow more than may be prudent.
Dalex Finance is exercising leadership in the sector by promoting ethical lending. The ‘Dalex Paddy’ ensures that clients are aware of the full cost of the loan, rather than simply advertising speed and accessibility of funds.
Further, the ‘Dalex Paddy’ will not push clients to borrow more than they need. Dalex Finance has been undertaking a massive nation-wide retraining program, since last year, to transform the Dalex Sales Agents into the friendly and ethical “Dalex Paddy’ force. This training has been in partnership with the International Finance Corporation (IFC) Business Edge Program.
The Dalex ‘Cash Dash’ is about giving away free cash of up to GH₵ 250.00 to every new borrower. This is to help relieve the burden on pressured workers.
Dalex Finance and Leasing Company is a leading Non-Bank Financial Institution in Business Loans, Leasing, Investments and Salary Loans. It is ranked number 16 in the Ghana Club 100 (2013).