Textile industry workers have reiterated calls for government to intensify checks at the borders to prevent smuggling of fake textiles into the country.
According to them, the industry is still grappling with the influx of cheap and counterfeit goods on the market which affects their profits.
Textile workers have constantly appealed to government to rid the market off smuggled textile products.
Government has since set up a task force at the borders to see to this.
But in an interview with Citi Business News, Marketing Manager at Woodin, Georgina Mensah tasked government to enforce stricter measures at the borders to save the ailing textile industry
“We all know that there is an influx of copies on the market. So when we produce a new design today, in a week or two you could find the same design on the market but what I can say is the borders have to be tightened so that these copies don’t get into our markets because that is what is killing the local industry” she said.
Madam Mensah spoke to Citi Business News at the sidelines of the unveiling of its new ready to wear collection ‘‘New Generation de Woodin’’ last in Accra.
The ‘‘New Generation de Woodin’’ collection
The ready –to-wear collection is made from exclusive prints from, with stylish stripes in harmonious mix of ethnic colours.
The styles are trendy for casual and smart casual occasions.
According to Woodin, the collection is now available in all Woodin boutiques nationwide.
With the New Generation collection, Woodin is targeting a new generation that is bold and ready to take on new challenges.
Woodin, celebrating innovation in African fashion
Woodin, a retail fashion brand is a truly African brand that is inspired by African art and culture. As a fast fashion brand it constantly works to deliver fashion inspiration to its consumers.
Woodin has over 30 years of fashion design expertise that enables it play the role of a true fashion connoisseurs while helping to define African fashion today.