Alliance Motors Ghana Limited, the new exclusive distributor of Jaguar and Land Rover vehicles in Ghana, has opened its first showroom in Accra with the unveiling of two brand new cars, the Jaguar XE and Land Rover Discovery Sports.
Suzette Knudsgaard, Alliance Motors’ General Manager, explained that the opening of a new showroom in Ghana reflects their commitment to offering their customers a supreme level of sales experience and after-sales service.
“Alliance Motors’ showroom experience will allow customers to engage and interact with its Jaguar and Land Rover professional sales executives who will be happy to assist with your requests,” she said.
The showroom is located on the 37 Liberation Road (Airport Commercial Centre) behind Opabea House in Accra, and showcases the full range of Jaguar and Land Rover vehicles including Jaguar XF, Jaguar XJ, Jaguar F-type; Defender, Discovery 4, Freelander 2, Range Rover Vogue, Range Rover Sport and Range Rover Evoque.
Paul Lilly, Operations Manager sub-Sahara Africa at Jaguar-Land Rover, introduced the new range of cars — the Jaguar XE and Discovery Sports — to the media.
The XE is first of a new generation of cars to be launched on Jaguar’s state-of-the-art, all-new Aluminium Intensive Architecture: the lightweight aluminium construction creates an incredibly strong body as well helping to deliver power with responsive handling, and refinement with beautiful design.
XE brings together the latest innovation, technology and design. It is packed with systems that empower the driver and enhance the driving experience. XE rewrites the rules. XE is a wake-up call for every other car in its class.
The New Discovery Sport bristles with all the advances you’ll need to make driving a real pleasure. Features such as Dynamic Stability Control, Roll Stability Control, and Corner Brake Control actively monitor the vehicle’s behaviour to deliver the most assured, confident drive imaginable, so you always feel in control.
The New Discovery Sport features significant developments in packaging, including 5+2 stadium style seating and new multi-link rear suspension. This has been designed to minimise intrusion into the cabin, delivering even greater space and versatility.
An optional driver-selected feature that prioritises the most efficient vehicle settings including auto transmission+ and comfort features, like heating and air-conditioning, in order to minimise fuel consumption and CO2 emissions. The Touch-screen displays data relating to your driving efficiency.