Hollard Ghana Holdings Limited has announced the appointment of Cynthia Ofori-Dwumfuo as Group Head, Marketing and Corporate Affairs, reporting to Group CEO, Patience Akyianu.
Cynthia will be responsible for formulating and driving strategic marketing initiatives aimed at enhancing the Hollard brand and sustainably growing its various subsidiaries – Hollard Insurance Ghana Limited and Hollard Life Assurance Ghana Limited.
“Cynthia is an excellent addition to the team. We are excited to have someone of her calibre who embodies the values and personality of the Hollard brand. She is known for her open-minded approach to creating strategic, consumer-oriented communications. We believe Cynthia will bring her energy and experience to bear in achieving our goal to become the number one insurance group,” said Group CEO, Patience Akyianu.
Cynthia brings over 12 years of marketing communications experience spanning three continents. Her career has focused on corporate communications, brand development, marketing (traditional and digital), public, media and government relations, corporate social responsibility, and events management.
Prior to joining Hollard, Cynthia led public relations in Ghana and West Africa for Ogilvy, a global ad-agency network. She is credited with significantly increasing the company’s PR revenues in less than three years. She led award-winning assignments at Ogilvy, including Coca-Cola’s 2018 “Share a Coke” World Cup Nigeria/Ghana PR campaign, Guinness’ ‘1759 celebrates 1957’ promotion, Gold Fields’ 25th Anniversary, VISA’s AFCON partnership, Unilever Pepsodent’s World Oral Health Day, “Ghanaians Against Child Abuse” campaign for UNICEF, to name a few.
Cynthia previously held senior roles at Now Available Africa and Global Media Alliance – managing projects for multinational and local clients across West and Central Africa. She also worked in the USA and UK, notably for Vox Global, a Fleishman Hillard public affairs company. Early in her career, she honed her skills in strategy at reputable Ghanaian management consulting firm, Shawbell Consulting.
Under her leadership, Cynthia’s past employers and clients have won numerous international and local awards including EMEA and Africa SABRES, PR Excellence, Gong Gongs and more.
Cynthia holds an M.A. in Communication from Clemson University, USA, and a B.A. in Economics from KNUST, Kumasi.
Hollard Ghana Holdings Limited is a subsidiary of Hollard International which manages the international portfolio of the Hollard Group currently operating in 18 countries in Africa and Asia.
It was established to support the vision of becoming the country’s number one insurance group. Hollard Insurance Ghana, formerly called Metropolitan Insurance Company (MET) operated successfully in Ghana for 25 years, until it was rebranded as Hollard Insurance Ghana in 2015 and Hollard Life Assurance Ghana which started trading in 2018 are both subsidiaries of Hollard Ghana Holdings.