The Ghana Tourism Authority (GTA) has stepped up efforts to position the country has a safe and preferred tourism destination.
Acting Chief Executive Officer of the authority, Gideon Aryeequaye, said on the side-lines of this year’s World Travel Market (WTM) in London that his outfit has plans to explore the possibility of placing adverts at the various stadia where English Premier League matches were played.
Also, there are plans to make the country digitally accessible to all with the launch of a platform that allowed everyone to explore the country online.
The measures, he expressed, would give the populous football fans and viewers across globe the opportunity to know more about the country’s tourism offerings.
They are also a way of attracting the much-needed investments into the now buoyant travel and hospital sectors which have seen steady growth in recent times.
He indicated that the country has a lot to offer and that projecting those tourism potentials could come with immense socio-economic benefits.
He indicated: “The aim is to sell the country to travellers across the world as the most preferred country for tourism and also attract investment into the travel and hospitality space.
“Most people come to you and they want to learn more, we looking at establishing the single window platform where once you log on to it, it takes you everywhere you want to go in the country,” he said.
The London event presents one of the biggest platforms for countries to present among many others, their diverse and rich cultural heritage which is an important constituent of its vast tourism offerings.
B&FT