Bozoma Saint John has been appointed the Chief Brand Officer at Uber,a ride sharing company, following her departure from Apple as Head of Global Marketing.
The marketing executive will reportedly help reposition Uber’s place in the market. More specifically, she is expected to “turn the tide on recent issues.”
Those “issues” include trying to justify its $70 billion valuation and its not-so-great reputation with diversity.
According to Saint John, she’s well aware of Uber’s challenges and is looking forward to steering the company’s rebranding.
“I know what I’m walking into,” she said, according to Recode.“I think it’s a really exciting time to tell the story well. Certainly there have been lots of things that have been swirling around [about] Uber but I’m interested in telling the story about the service and what is happening from the brand standpoint.”
“I have to focus on what I have to focus on,” she added. “There’s not a lot I can do about what’s already happened at Uber.”
Prior to Saint John’s role at Apple, she was the director of music and global entertainment at Beats, where she inked that’s company $50 miilion sponsorship deal with Beyonce and deals with host of other stars including Kanye West, Nicki Minaj, Katy Perry and Hunter Hayes
At Apple Music she signed marketing deals with Mary J. Blige and Taylor Swift.
Magazine recognized Saint John’s work in superlative lists including Billboard Magazine’s list of the top women in music, Fast Company’s 100 most creative people, and AdWeek’s most exciting personalities in advertising.
She was recently named as one of Ghana’s 20 under 40 Influential Business Leaders by Business World Magazine