In a star studded event which ended in a big reveal, GCB Bank Limited launched its new brand identity.
The event, which was attended by many dignitaries including the Governor of the Bank of Ghana, Dr Kofi Wampah, both Deputy Governors of Bank of Ghana, Deputy Minister of Finace, Helen Mona Quartey amongst others was held at the State House last Friday.
Speaking on the future positioning of the bank, the Chairman of the Board of Directors of GCB Bank Limited, Mr. Elliot Gordor said the rebranding was an attempt to reaffirm the bank’s position in the country.
GCB Bank Limited, formally Ghana Commercial Bank Limited, was once one of Africa’s top 50 banks; and now, it is not even among the top 200 despite it being one of Ghana’s biggest banks. The bank has thus drawn a road map which will help regain its position.
According to a report published by Brand Africa, if intra-African trade was increased by 1%, it will increase revenues by US$50 billion, which makes growth through expansion an attractive proposition hence, the vision of a new GCB repositioned among the top banks in the country, Mr Gordor stated.
Managing Director of the bank, Mr Simon Dornoo said the new brand “reflects our strengths as a strong, accessible and reliable banking partner and projects a new image of a modern and progressive bank with a commitment to superior customer service…we have set new standards for customer service which not only include quality of employee interactions with customers but also the ease of accessing banking services”.
The bank, which currently has 157 branches nationwide, will carry out an upgrading program which will seek to open new branches in areas where they are under-represented, strengthen presence in rural areas by bringing services to the unbanked using sustainable business models; including optimizing the existing branch network, improve customer service and upgrade IT platforms.
GCB Bank Limited is currently number one on the banking league table in terms of overall performance and return on investment and was voted Best Performing Bank Stock in Africa for the years 2010 and 2013.