Emirates has introduced audio description for movies to enable visually impaired passengers enjoy in-flight entertainment.
A release signed by Emirates Vice President, Corporate Communications, Mr Patrick Brannelly, said Emirates’ ICE (information, communication and entertainment) was recently awarded the ‘World’s Best Airline In-flight Entertainment’ at the SKYTRAX World Airline Awards for the 10th consecutive year, and now offers audio description soundtracks on 16 Walt Disney Studio Motion picture films including Frozen, Saving Mr Banks, Cars 2, Monsters University, Marvel’s The Avengers, Toy Story 3 and all four pirates of the Caribbean movies.
In 2007, it said Emirates also worked with Walt Disney Studios Motion Pictures to introduce closed captions, the technology used by the hard of hearing, for the first time in in-flight entertainment.
“As well as showing the actors’ dialogues in subtitles, closed captions also include references to sound effects used in the movie,” the release added.
It said the August ice digital widescreen would offer over 50 movies with closed captions.
“Our focus is not just the depth and diversity of our on-board entertainment, but also relevance. Making entertainment accessible to our diverse customers is very important to us.
It was our motivation to introduce movies that could be enjoyed by customers with visual difficulties. Our greatest satisfaction comes from delivering an exceptional customer experience, which we hope our constant innovation fulfils. In future, we want to add more content with Audio Description, so visually impaired passengers can be entertained with an even wider choice of content when flying with us.”