Demand for local rice soars

Demand for local rice soars

wpid-rice2Agribusiness Company, Finatrade, has revealed there has been an increased demand for local rice after government clamped down on the importation of rice.

The Trade Ministry on October 14, 2013 di­rected that all importation of rice into the country must be done through the airport or by sea.

The policy, according to the Trade Ministry, was “intended to provide a framework of administrative procedures through which the numerous unfair trade practices, including evasion of im­port duties and other taxes, under-in­voicing, infringement of trademarks and smuggling, shall be controlled.”

Mr. John Awuni, Corporate Affairs Director of Finatrade, distributors of a brand of locally produced rice ‘Pride Rice,’ said even though supply levels have not been re­duced, demand seems to outstrip supply and therefore wants the Trade ministry to sustain the restrictions.

Im­ported rice, which usually attracts about 40% import duties, has become more expensive as the cedi falls, compared to locally produced rice. For example, 50kg foreign rice costs GHC 250 compared to GHC170 for the same quantity of local rice with compa­rable quality.

The price of 25kg of locally pro­duced rice is GHC70 as against GHC85 for the same quantity and quality of im­ported rice.

Market watchers say the absence of cheap smuggled rice, which is sold below market rates of both locally pro­duced rice and legally imported rice, is contributing significantly to the demand for local rice.

Market watchers believe that the de­velopment is a major incentive for local rice production and should motivate farmers to produce more.
The Trade Ministry was however pressured to withdraw the restrictions last month.

Business World (with notes from the Finder)