The management and staff of Airtel Ghana, CIMG Marketing Oriented Company of the Year, teamed up for a concentrated sales blitz to promote and educate retailers and customers about the amazing Internet.org and free Facebook offers.
Airtel Ghana’s hardworking staff made a huge impact by getting out and about and taking Airtel’s data services directly to retailers, customers and the general public. They informed their audience during one-on-one conversations about the simple mechanics of the internet.org and Free Facebook promotions and the benefits that are in it for both retailers and customers. This concentrated sales effort indeed resulted in hundreds of “expressions of interest” and excitement.
The staff met people on the streets and business centers of Tema, Ashaiman, Lapaz, Mallam, Weija, Osu, Adenta, Nima, Kasoa, Kaneshie, Teshie and Dome to offer targeted education to people who need it most.
The partnership with Internet.org and Facebook by Airtel which has been making waves in the country since its launch in January ensures that Airtel customers can use Facebook at absolutely no charge. The promotion also offers the Internet.org app to its customers in Ghana, ensuring that Airtel customers using mobile internet capable devices will now be able to access a set of free services in categories such as health, education, communication, jobs, and local information.
“This traditional sales process has been utilized successfully by Airtel Ghana in several other markets since Airtel was established in Ghana,” said Lucy Quist, Managing Director of Airtel Ghana. —Not only does it provide the opportunity to gain firsthand knowledge of what people think of the product, but also raises the awareness of Airtel Ghana as a viable telecommunication company which provides top notch data services.”
Donald Gwira, head of Corporate Communication and External Affairs added that “At Airtel Ghana we consider ourselves sales people, whether or not you are in the Sales and Marketing departments. Our consumers are seeking a much greater authenticity in marketing from the products and services we develop. By bringing everyone onto the field like we have done today, the non-sales personnel will have a better appreciation of how the customer thinks and reacts to our products and services, and they will also build a stronger bond with the company.”
He added that “The market storm or blitz is a more direct approach to educating our customers and the general public has seen great success over the years. We get a better understanding of peoples need and they on the other hand also feel closer to the Airtel brand because instead of relying solely on inanimate things like posters, bill boards or even television commercials we ourselves are here on the streets to tell you what this product is all about. The direct feedback is the most crucial aspect of this exercise and so far this we have got a lot of positive feedback on our free Facebook on Airtel Campaign.”